CloudID conceived and built ArtistsforAmnesty.com for Amnesty International. AFA is a new Amnesty International campaign and website where supportive artists from around the world help AI spread the message of human rights and social justice. Artists, labels and publishers donate tracks that are then offered for free to fans from Artistsforamnesty.com in exchange for joining the Amnesty International email list. For every additional song a fan chooses they must share the site with a friend, virally spreading the word and growing the Amnesty International network.
We ask the artists, their labels and publishers to donate music they have the rights to. It can be a previously released track, new song, a cool demo, acoustic song or live track. Once it is on Artistsforamnesty.com we ask the artist to post about the free track and the initiative they are now part of to their fans on Facebook, Twitter and their own sites.