Let the Elephants Run • Unlock Your Creativity and Change Everything

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Based on his wildly popular speaking engagements, David's best selling book on creativity and the creative process, Let the Elephants Run shows us how to reignite creativity whether in the head office, the home office or the artist’s studio.

David believes creativity is in our DNA; it's in everyone, not just the creative class. We all start our lives as creative beings but for many that spark becomes lost over time. How do we jump-start our creative process as adults? What does it means to be a creative person? How do we follow through with our ideas and turn them into tangible outcomes?

David empowers readers to achieve more “aha” moments through two cornerstone principles of creativity: freedom and structure. Using a mix of personal anecdotes and professional examples from the worlds of industry, technology, science, music and art, he shows us that creativity is not magic; it is a learnable skill that any person or business can master. The dynamic full-colour design includes photographs, artwork and illustrations, as well as action pages to help readers start cultivating the habit of documenting their ideas for future execution.

Let the Elephants Run is an essential guidebook to reconnecting with our imaginations and nurturing our creativity in accessible and productive ways.

"Usher asks readers to draw, dream, and explore as they read. The entire book is visually stunning, with beautifully chosen photos, typography, and graphics throughout. Combining hard data and personal experience, Usher offers inspiration and a clear map to creativity."
Publishers Weekly

"Go ahead, write in this book. I dare you. David’s writing will change you, possibly forever." 
Seth Godin - author of the Icarus Deception

“Let the Elephants Run has that level of focus and intensity but it also has that universality to it, everyone will take different things away from it based on where they're coming from. It’s one of those books that it doesn't matter who you are, it doesn't matter what form your creativity takes, it will be valuable to you.” 
Robert Wiersema, Beyond the Bestseller, CBC

“David Usher has written a passionate, eclectic, rule-breaking and practical guidebook to finding your creative side. Unlike most such books, however, this isn't merely arm-waving: it is data-driven and grounded in David's many years of success as an artist and entrepreneur. I loved it.”  
Dr. Paul Kedrosky, Venture Capitalist and contributing editor to Bloomberg TV