David's new book Let the Elephants Run. Now a National Best Seller!
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Based on his wildly popular speaking engagements, David's book on creativity and the creative process, Let the Elephants Run shows us how to reignite creativity whether in the head office, the home office or the artist’s studio.

David believes creativity is in our DNA; it's in everyone, not just the creative class. We all start our lives as creative beings but for many that spark becomes lost over time. How do we jump-start our creative process as adults? What does it means to be a creative person? How do we follow through with our ideas and turn them into tangible outcomes?

David empowers readers to achieve more “aha” moments through two cornerstone principles of creativity: freedom and structure. Using a mix of personal anecdotes and professional examples from the worlds of industry, technology, science, music and art, he shows us that creativity is not magic; it is a learnable skill that any person or business can master. The dynamic full-colour design includes photographs, artwork and illustrations, as well as action pages to help readers start cultivating the habit of documenting their ideas for future execution.

Let the Elephants Run is an essential guidebook to reconnecting with our imaginations and nurturing our creativity in accessible and productive ways.

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Advance Praise for Let the Elephants Run

“David Usher has written a passionate, eclectic, rule-breaking and practical guidebook to finding your creative side. Unlike most such books, however, this isn't merely arm-waving: it is data-driven and grounded in David's many years of success as an artist and entrepreneur. I loved it.”  —Dr. Paul Kedrosky, venture capitalist and contributing editor to Bloomberg TV

Let the Elephants Run is a wake-up call for sleeping synapses, and an ode to our natural curiosity and imagination. The reader is invited to dare, to reflect, and to play.” — Gillian Ferrabee, Director of the Cirque Du Soleil Creative Lab

“This book is an enthralling exploration of the creative process that will both fascinate and challenge you. David’s insightful take on how to both unleash and control one’s own creativity is particularly relevant in today’s world, where new ideas and innovation are becoming a key part of our everyday lives.” — Justin Trudeau, politician

Let the Elephants Run is a wonderful exercise into the questions we were always so afraid to ask. It’s a look inside our own patterns as human beings, and teaches us how to bring out the best in our creativity and ourselves.” — Béatrice Martin, musician (Coeur de pirate)